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If you’re selling advertising on the Internet, you need to decide how to charge for it so that you can make your business as profitable as possible for the industry you are in. So, should you set a flat fee per month based on the advertising inventory you provide, or should you use CPM? This is something that only you can decide on.

If you do decide to charge on a cost per thousand (CPM) basis, this will mean charging your clients a figure whenever their ad has been displayed 1000 times. This is still a very popular model especially on Business to consumer websites and a lot of agencies will already be working with this pricing structure.

With this format, a website that has a CPM rate of $30 and guarantees advertisers 100,000 impressions, will charge $3000 ($30 x 100). The “M” is the Roman numeral denoting 1000.

You can use CPM charging to entice and sell to clients who don’t necessarily have deep pockets, like those who are putting together or building up affiliate marketing enterprises for themselves. These people are not planning on throwing out a lot of money on advertising; they prefer to pay as they go, as they see it as more cost-effective solution and it will be easier for them to track results. CPM is also a very good strategy for you to use as a selling model if you can prove through stats tracking that you get a certain minimum number of page impressions per month and that number is a high one - you can then use the fact of your high traffic to offer very competitive rates on advertising and make good profits on volumetric sales.

On the other hand, clients with deeper pockets for advertising budgets, such as brand name marketers who sell offline as well as online, move a lot of product, and have fierce competition. They will be much more open to paying monthly fees and this is especially true because they will not opt as much for click-through marketing strategies such as those pioneered by Google AdWords. Instead, they will want to grab people’s attention with banner style ads and to a certain extent they see advertising as a useful way of building awareness and creating visibility for their brand. These marketers are used to having some advertising that works and some that doesn’t, but they are willing to pay for the campaigns that do work for them.

This set price format is very popular in a business to business environment and prices generally range from $50 to $1000 per month. Of course, this does depend on the popularity of a section and/or page impression rates - whether the ads rotate and join other ads in the same location is another factor in determining price.

Many times marketers will also go through Internet Network Advertisers to find websites to advertise on; and many of these companies will want you to show a minimum number of unique visitors per month on your website to qualify. If you do go down the network route, make sure that you are paid the highest possible cut or commissions on your ads. You would be wise to try several providers first and this should only mean that you would have to paste in some code on your web pages for the ads to display and to be tracked.

This article May be used on other sites but this resource box and all live links MUST be left intact Andrew Long runs a subscription service for webmasters and website owners called ARC, which includes topics about Advertising For Your Website and Adverts On My Website & Webmaster Revenue

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When you assemble a CPU, you will get a glimpse of how advanced we are in technology. There is a wide array of CPU components available; from simple and functional ones to premium components. When you compare these components to previous years’, this year can probably be described as the pinnacle of the Information Age. But of course, technology can only go forward and not backwards. So we can expect more technological advances despite the array of CPU components that are currently available.

The wide array of CPU components will surely entice you to buy every single one of them. But components are not the first thing to consider in assembling a CPU, the computer case should be. Computer cases do not just determine how good the PC looks but determines the CPU components you can install and how these components will perform as well.

There are varied types of computer cases. But basically, computer cases are classified according to:

Size: Desktop vs. Tower. Desktop computer cases are flat and horizontal, and could easily fit under the monitor. Because of its small size, desktop computer cases is definitely the winner in space saving. On the other hand, the tower computer cases are tall, vertical and occupy a lot more space than desktop computer cases.

Form: AT vs. ATX. AT computer cases are older models and goes with Pentium 1 and or older systems. The ATX on the other hand, are newer models and complement Intel’s and AMD Athlon’s newer systems. With this type of classification, there really is no question to what form of computer case to choose; go with a computer case that complements newer systems.

Functional and Great Looking Computer Cases

Manufacturers of computer cases seem to be using design and color to take an edge over competitors. Computer cases are now available in different sleek architectural designs in different eye-catching colors. There are even bare and transparent computer cases. But aside from the color and design, choosing computer cases should be based on these important factors:

Space. The first thing you have to consider in choosing computer cases is your desk space. If you have limited desk space, buy space-saving computer cases such as desktop types. However, a smaller computer case will limit your CPU components.

Internal space is also one thing to consider when you choose computer cases. Before anything else, the most important component that should fit in your CPU is the motherboard. Sizes of motherboards range from 9.6” x 9.6” to 12” x 9.6” . Larger motherboards are usually more popular since they offer you the possibility of adding more features. They basically have more slots.

External drives such CD/DVD drives and USB ports take up space too. If you barely use such drives, then you save on internal space. But if you do, then make sure that you have external drives in mind when choosing computer cases.

Cooling. Over-clocking your CPU and using a lot of components will result to more heat. For superior PC performance and to avoid damage to components, CPU heat should be controlled or lessened. To do this, install cooling fans inside your CPU. More cooling fans would basically mean a bigger computer case.

A sleek and thin computer case can be good to look at but for sure it will have limited components. In choosing computer cases, always consider the components you want to use and install, and how to keep these components in good working conditions. Basically, more components and PC use also means larger computer cases.

Felix K provide best information on where to buy Computer Cases online. He is with PcmarketUSA that is USA?s leading computer parts reseller company.

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If you’re an Internet marketer, you’ll want to track your activity and gather it into statistics on a monthly basis at least. You cannot adjust your marketing plan or strategy if you don’t know what’s working, what’s not working, and what the devilish details are–statistics tracking can certainly help you here.

There are some statistics trackers that are free or very cheap, such as free hit counters; these are “off server” trackers, so their main advantage is in their pricing. However, off server trackers don’t track with perfect accuracy, and they operate by “cumulative tracking”, which is not as useful as monthly, weekly, or Date Range searchable tracking.

There is another class of off server trackers for which you must pay a decent amount. These work more accurately in exchange for the money you pay, of course. What’s good about these is that when you move your hosting provisions they’ll move with you. They also offer a more robust amount of tracking data–they aren’t limited to the simple cumulative tracking which tells you nothing about the devilish details.

However, these might cost too much of your advertising budget if you are starting out or still small, and they still may not track as accurately as you desire.

Then there are the server side trackers. These are trackers that are typically on the same server as your website, and as a result your stats will be highly accurate, as these track all pages from all referral companies. You can use these to gather stat analyses on a monthly or weekly basis, and they’ll give you Date Range statistics, too.

But keep in mind that the hosting company might charge you extra for this service. Also, if you change hosting companies you won’t have access to the stats you had before the switch.

The first thing you want to pay attention to for your marketing purposes is the number of Unique Visitors that are coming to your site each month. If the same handful of people are hitting your site dozens of times a month that’s not very effective or profitable for you unless they are buying from you every time (which they aren’t).

Next, you want to see which other websites are referring prospects to your site.

If you have a load of links on other sites like article directories and standard listing ads, then you’ll need to know if these sites show up on your logs as referrers. This is a big part of your tracking and will enable you to monitor which sites (on a free or paid basis) are directing traffic to your site.

If the traffic from certain sites is substantial then you will want to keep a link on that site and possibly investigate if there is more you can do to improve click rates on the good ones.

The other way tracking is useful is in the way it gives you more information about what people searched for to find you. You can then analyze those keywords and optimise your web pages accordingly. For example, if someone typed in ‘Silver gemstone Jewelry’ on your ‘jewelry site (if you had one) then you could go to google, type in this exact term and then see where you are placed in the search results. If you are getting visitors from appearing on page 3, just imagine how many you could be getting if you were on page 1 for this term. You can then optimise that page and key term by getting more links into your site for that keyword.

If you are sure you have a hot product and a hot website but your statistics tracking shows you don’t have the best traffic frequency, it means you need to change your marketing strategy and how you optimise the main landing pages of your site. If your conversion rate from ‘landing to sale’ is poor, you need to write more specific content which is both unique and interesting to the type of visitors that will order from you.

This article May be used on other sites but this resource box and all live links MUST be left intact. Andrew Long writes content for advertising websites and runs a subscription service for webmasters and website owners called ARC, which includes topics about Advertising For Your Website and Ads On My Website

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There is considerable debate over which types of Internet advertising are the most effective, and how ads should be situated on a webpage to maximize revenues. To a large extent, you will need to tailor your website to the mindset of your target audience to consistently keep your advertising revenues at a significant level.

So for starters, what kind of advertising are you displaying on your website? Is it predominantly Google AdWords and similarly unobtrusive, subtle advertising? Or are you allowing banner ads and pop-ups for the most part?

Needless to say that for many, pop-ups are far and away the most annoying advertising that people have ever come across online. Pop-ups are used because they grab someone’s attention and, for this grabbing, they are cheap to the advertiser. The problem is they put people off. Some pop-up advertising has tried to be more subtle by floating across the page, then parking itself in the middle where the user can’t read much until the ad is either clicked through or “X’d” out. All the same, it’s generally best not to use pop-ups; they can give your website a very bad reputation.

Banner ads and videos can be highly effective even though they are still somewhat in-your-face. These don’t get in people’s way like pop-ups; they feel they have a lot more control about paying attention to them or ignoring them. What’s more, these kinds of ads can be aesthetically appealing. Magazine-style block ads have been shown to work well online, too.

So now the question arises: where is the best place for them on your webpage? Banners work best if they are across the top of the page but are VERY understated. If a banner is flashier, it’s most effective at the bottom of the page, although it is the general consencus that simple banners (and not highly animated ones) work best.

It is true that by placing banners at the bottom of your page where they are less likely to be seen, means the percentage of those who do see them and click them goes up. So, why is this? Well, it is understood that the website reader feels she got to read the information she sought first without being bothered and this results in higher clicks. Therefore it is sometimes a good idea to repeat the same banner at the top and bottom of pages to capture all comers! Banner ads can also work well if they appear in the middle of a page, but cannot be seen until the reader scrolls down.

Block ads should be placed on your website precisely like they are in magazines: in the left or right margin in a relatively narrow column. It is also worth mentioning that these ads are usually effective when they blend in and match the colour scheme and design of any text and images close to them.

As for Google AdWords and similar services, it is difficult to say with any certainty where they are best placed other than to say they should be higher up on the page, not toward the bottom. It is, however, most effective to show fewer in one spot than more. The web pages that show what seems like a waterfall of AdWords tend to be more off-putting to people; they will try to ignore the bombastic waterfall, even if it is subtle. Placing a section that shows three to five of these in the left or right margin, or in both margins, seems to work well. However, Google AdWords ads should not be made to show up too small and will ideally match the font and type size of the text on your page.

If you use videos, the most important thing is NOT to have them automatically start playing when someone visits the website. Give people the choice to click them and play them, as it is important to give them some control of what they watch and listen to. Videos that start to play automatically can sometimes be even more off-putting than pop-up ads, especially if the visitor has their speaker volume up too loud.

This article May be used on other sites but this resource box and all live links MUST be left intact Andrew Long writes content for advertising websites and runs a subscription service for webmasters and website owners called ARC, which includes topics about Advertising For Your Website and Advertise On My Web Site.

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Everyone knows that a Disney World vacation is not the cheapest of vacations. It’s such a magical experience that we all want to see and do everything – and that costs money. Here are some of the top tips on making your bucks go further in Disney World.

Plan before you go:

Do as much research as you can before you go, particularly if it’s your first visit. The most common mistake is making impulse decisions and purchases due to the excitement of the trip. Allow yourself time before you book your vacation to shop around for the best deals for accommodation, travel, etc.

Search the Internet to obtain those ever-useful money-off coupons and on-line deals. They’re available for a variety of goods and services, not just groceries, and you can save a lot of money by remembering those valuable vouchers.

Draw up a framework itinerary to find out which Disney Tickets you are likely to need. Changing or up-grading them will cost you cash which could have been extra holiday spending money.

Plan when you will go:

Florida doesn’t have cold winters so, if you can, why not travel off-season. A Disney World vacation off-season is not only less expensive but the parks will not be so crowded too. If you have to pull your kids out of school, they will still get their educational fix from Epcot and Animal Kingdom. Airfares to Orlando can be cheaper mid-January till February, and September till October.

Plan where you will stay:

Of course the ideal place to stay on a Disney World vacation is a Disney World resort. However these can be very expensive, especially for a large family. How about renting a vacation home outside of Disney World? Accommodation is spacious and comfortable and means that all the family can stay together instead of in various hotel rooms. Size and amenities offered vary from villa to villa, but are guaranteed to provide a much-needed refuge off-park when exhaustion hits.

Plan how much to spend:

Set yourself a budget for vacation spending money, and try to stick to it. Don’t go shopping for souvenirs everyday – you will spend more than you plan to. Instead, save your shopping trip for later in the vacation when you’ve seen the parks and have a good idea of where to spend your money. This will cut out impulse buys and may even save you time.

Plan to do some FREE things:

Yes, believe it or not, there are activities on a Disney World vacation that don’t cost a thing and you just need to know where to look to find them. Visit some of Disney’s resort hotels, tour the grounds where you can listen to the music, see the wonderful architecture and gardens – and if you’re really lucky you may see some Walt Disney characters. Go to the Boardwalk, soak up the atmosphere and just hang out, or visit Celebration.

So, armed with these money-saving tips, your Disney World vacation won’t burn a hole in your pocket.

Planning a Disney World Vacation? Check our website www.welovedisney.com for all things Disney including information on planning a Disney World vacation, Disney tickets, hotel discounts, park guides and much, much more.

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With online shopping becoming a billion-dollar market in Britain, analysts say that stores will be forced to change their business models to adapt.

Online shopping is poised to take 20p out of every UK consumer pound by the end of the year, a landmark milestone that analysts believe will make the channel a critical business for many high-street retailers.Although online shopping growth actually fell in June (the first time it has done so since 2005), the report predicts the economic downturn will encourage more consumer spend to go online, as shoppers hunt for bargains.Also, with the price of fuel at such all time highs,you have to count the cost of the shopping expedition as well as the prices of merchandise.

In CMR’s latest thought leader position for Forbes, we show that e-commerce is actually booming in China, driven by changing demographic demands, especially from Chinese youth. It is critical that companies begin to look at how to use the internet to drive sales.Not only should companies utilize the internet for marketing purposes, but they should look at it as a critical sales channel to Chinese youth who are increasingly turning to the internet to buy not just cheap items like books and DVDs but more complex and expensive products like electronics, luxury items, and clothes. This week, comScore Networks released the first in its latest series of studies geared at examining the online shopping activity of European citizens throughout the holiday season.

The initial data shows that French retail sites experienced the largest gains in the first three weeks of the holiday seasons, highlighted by a 79 percent increase in online shopping traffic for the week ending November 26th versus the pre-holiday average.

“While cyber shopping visits rose most quickly in Germany during the first week of the holiday shopping season, online shoppers in France have since become more active,” said Bob Ivins, managing director of comScore Europe.

“These gains show that consumers armed with high-speed access and positive online retail experiences are increasingly comfortable shopping online.”

Ivins continues, “As online spending continues to grow and account for a larger percentage of total consumer spending, the growth in online shopping could be the difference between a good Christmas and a great Christmas for many online retailers.”

Metrical analysis of the United States and Europe show trends of increased spending in online retail from last year, and the rate of transition from traditional to online shopping isn’t showing signs of slowing down anytime soon.

The larger question, however, lies in what all these numbers actually mean? How do you gauge these metrics to gain insight into actual user behavior rather than just dollars spent online?

Why are shoppers spending more time online rather than in traditional retail marketplaces? Is it just a matter of price, or does product availability and comfort factor into the equation as well?

If marketers are truly serious about gearing their advertising campaigns in contextually relevant ways, it will be important to ask the “why” question more and more in response to studies like this which reflect statistics, but give little insight into gauging consumer intent.

It depends on how far one lives from the store as well as the mode of transportation used. While it is hard to beat the greenness of walking across the street to your neighborhood grocery COOP and bringing your own containers for bulk purchases and canvas bags for the short walk back home, not everyone is fortunate enough to live in such close proximity to the marketplace. Not everyone even desires to live centrally.

Living in the country, a family on Wa$ted was addicted to online shopping. Wasteful? Yes, however, if it weren’t for the internet, they would probably still be addicted to shopping. The difference is that they would have to drive their gas guzzlers into the city to get their fix.

The US Postal Service, along with shipping giants such as Fed Ex and UPS are making the rounds anyway, driving close to most American households everyday, if not right past it. Even in the country. These services are like well-organized carpools for goods

The author is someone who tries to make all mundane tasks enjoyable no matter what.For tips on how to make your shopping experience more enjoyable go to http://rcbenterpriz.com/shopping

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Believe me or not, that’s the plain truth. According to the various Labrador Breed Associations and national kennel clubs, Labs come in just three recognized colors – and golden is not one of them.

However, if you go browsing through advertisements for dog kennels, you can’t help but notice that there are many ads that loudly proclaim that they breed golden Labrador Retrievers. And by that, they do not mean a Golden Retriever/Labrador Retriever mix (which are also known as Golden Labrador Retrievers). They actually saying a golden colored PUREBRED Labrador Retriever.

Suspected Scam

The only three recognized colors of purebred Labrador Retrievers are yellow, black and chocolate (which used to be called liver). Yellow Labrador Retrievers have there are many shades of their yellow hair. Some are so pale that they are called “white”, even though their papers will call them yellow. The darkest shade of yellow is sometimes called “gold”. But still, even the darkest golden Labrador Retriever will not compare to the luster of a Golden Retriever.

Sadly, like PT Barnum said, “there’s a sucker born every minute”. These kind of people will believe whatever they are told. If they are told that there is such a thing as a purebred golden Labrador, they will break open their wallets and buy one. Even when they can clearly see that the puppy’s color is yellow, they think the “golden” label means “premium” and they will buy the so-called “golden Labrador Retriever” at higher price, over the identical-looking “yellow Labrador Retriever”.

Golden Lab Is Not Always Better Than A Yellow Lab

If you do discover that your pricey “golden Labrador Retriever” is simply a yellow Lab, take it easy. Your dog will still be loyal and comical and loving. Keep the dog. But by all means, complain to the Better Business Bureau about how the dog was represented. It would help if you had a copy of the original ad that lead you to the kennel and a copy of the contract. You did get a contract with your “golden Labrador Retriever”, didn’t you? If not, there’s ANOTHER thing to complain about.

If you had your lab from a rescue shelter and your lab was listed as a purebred golden Labrador Retriever, the staff just made a common mistake. Don’t rip into them about it – they are doing the best they can. You could write a thank you letter about how well you are getting on with your rescue dog and just casually mention that, officially, there is no such thing as a purebred golden Labrador Retriever. Once that is done, concentrate on building up a great friendship with your new Lab of whatever color.

Closing Words

If you already have a golden labrador retriever, don’t stop caring for your lab even now you know that he (or she) is not a purebred. Telling about this fact you have just learned to people around you that is considering to buy a labrador retriever would be something valuable. For them and for yourself.

Discover more about labrador retriever at labrador fans website.

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In the United Stats, tax legislation is popularly complicated and challenging especially in the corporate and business sectors. Almost all businesses are required to file and pay correct tax. The problem is that not all companies are able to handle well their tax preparation initiatives. That is why Intuit software is very in-demand and sought after all over the country.

For quite some time, it has always been a standard practice for businesses to allot budget and expenses in specifically and specially hiring certified public accountants to handle and manage filing of tax responsibilities. As always, taxation is a difficult, challenging, and tedious task because there are so many factors to consider, numerous numerical figures to account for and so much risk at stake.

It is a common knowledge that the United States’ biggest companies are spending so much to handle, manage and work out their respective taxation jobs. And because companies know the efforts are costing them too much, software developer and marketer Intuit Inc has come up with computer programs that would replace actual public accountants in the tax filing process. Thus, by merely installing an Intuit software program, companies are able to ascertain, assess, and compute their own taxation filings and dues.

Proof of the rising demand for Intuit software is the continuously and robustly growth of such computer programs. Looking at the revenues will easily prompt inference of the market need and clamor for such branded products. Currently, sales of different useful Intuit software is accounting for about $2 billion of the company’s overall annual sales. Since its humble beginning in the 1990s, Intuit has risen to become a $10.8 billion giant software company, which is among the most admired and respected not just in the US but also in several other countries.

Target users

For whom is an Intuit software program? The program is simple and easily adoptable. That is because from the start, Intuit software has been rolled out and known specifically for small companies and businesses. The different Intuit software programs out in the market are also marketed to meet and target the requirements for tax preparation functions of accountants and even tax-paying individuals.

Thus, if you are an owner and operator of a small and minor enterprise, there is no reason why you should not invest into an Intuit software program. For quite some time, small businesses, individuals and accountants have been acknowledging the fact that indeed, Intuit software is a must and a necessity for handling, maintaining and managing tax filings and preparations. Now is the time you effectively prevent unintended tax frauds and evasion charges.

For Canadian users

Tax preparation and filing in some other countries are also as tough and stringent as those in the United States. Specifically, taxes on the neighboring country of Canada are also hard and challenging to file. That is why there is also a particular and specific Intuit software program for Canadian tax users and filers.

Introducing the company’s QuickTax package. To begin with, this Intuit software is especially and specifically developed and designed in accordance with the Canadian tax laws. It is known that Canadian taxation legislations are also as stringent and tough as US tax laws. Thus, to assist accountants and small businesses in the nation, the QuickTax has been launched.

The Intuit software provides users with step-by-step and guided procedures on how to file and manage companies’ and individuals’ tax returns. QuickTax is made available on the accessible formats of online and CD-ROM. For French language users in Canada, particularly in the province of Quebec, a French version of the Intuit software is also widely available.

Bei M. is the top author in industry provides you best information on where to buy Intuit Software. He is with buybusinesssoftware that is your reliable source for Business Software solutions.

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Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank (correctly PageRank) for each page. Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.

Collar the Spiders

You can collar and attach a lead to search engine spiders and make sure that they don’t stray away from your web pages too soon, particularly your home page that is liable to receive the highest search engine listings.

Spiders work from top left to bottom right, and if you have tables on your site, they start with the top left table, and scan its contents first, then go the next table and so on. If your website is designed using tables rather than CSS, and you have a left hand navigation table and then a table containing the bulk of your content, the spider will read your top navigation link first, and leave your home page. It will not return until it hits the home page link.

It will therefore miss most of your content. The answer is either to place your navigation table to the left of your content, so it is visited after your content, or to use an empty table top left, then a content table, then a left aligned navigation table. That way the spider will visit the empty table, then your content and then your navigation table, which is still showing to the left of your content, but comes after it in your HTML.

You then receive the full benefit of your great keyword and semantically optimized content, rather than waste it by the spiders looking elsewhere for your main content. When relevance to a search term is calculated, (keyword), spiders give most weight to what is contained within your H heading tags, the first 100 or so characters in the body of the text, and your final paragraph. Your Title Tag is also very important, and you could put your company name and the main keywords there. That helps your branding and the calculation of your listing from the keyword.

Internal Linking Strategy

Now that you know where your links to appear to spiders, where should they point to? If your site is silo structured, then your home page should link to each of the main silos. Do not link to every page in your website, but to Level 2 pages that provide further links to your level 3 pages. That is because but Google’s Page Rank is calculated on internal links as well as external links. Only link your Home Page to every other page if you want the maximum possible share of your site PR for your Home Page.

Your total site Page Rank is equal to 1 vote for every page on your site. So if you have 20 pages, you have a 20 PR votes to distribute. That does not mean that you have a Google PageRank of 20 – far from it. Nobody but Google know how many links or PageRank points/votes are needed for each Page Rank vote. It could be 10 for a PR of 1, 100 for 2, 1000 for 3 and so on, or something completely different.

The internal Page Rank for each page in your site can be calculated since it is a function of both the page rank of pages it is linked to and the number of other links leaving that page. You can use this to maximize the PR votes for any page on your site, or spread them around pages you want listed highest. This calculation involves both internal links and external links.

In fact, you can make an appreciable difference to your SEO and Page Rank if you use a sensible internal linking strategy. With a 10 page website, if every page is linked to every other page, then your internal PR votes are one for every page. However, if you link Page A to page B and then Page B to every other page, and all pages back to Page A, you can give Page A 3.42 PR votes, page B 3.06 and the rest 0.44, thus optimizing the PR of your first two pages (note how these figures add up to 10: 1 for each page).

If you want to give your Home Page maximum votes, link it to every page in your site, and every page back only to the Home Page. For the same 10 page site, Page A then gets 4.67 Pr votes, and the rest 0.59.

However, for a silo site, it is best to have the main silo pages with a reasonable share of the votes, so link the Home Page to the main silos, and then each main silo to the sub-pages in their silo. Everything links back to A. This gives your Home Page 3.60 and your silo pages 1.17, the rest 0.40. There are several options in between these, but the point is that you can use linking strategy to maximise the PR for any page on your site.

No Follow: Beat the Spiders

The nofollow attribute was devise by Matt Cutts of Google. Its intention is to enable you to link to a page without giving that page a share of your PR. This can be used when you are linking to pages that have no outbound links, and for which a PR would not be meaningful. Google claim that it uses the term literally and does not follow the link at all, but test results have been conflicting, and it appears to follow it, but not index it.

Different search engines interpret ‘nofollow’ differently: Yahoo do not include pages linked by use of the attribute in their rankings but does follow it, MSN does not count links with ‘nofollow’ in their ranking and Ask ignores the attribute and follows everything!

It therefore appears that you can use the attribute to prevent spiders from leaving your site by following every link. From my own experience, I seem to get few spider visits to pages attainable by means of a ‘nofollow’ link, and so can use this to prevent spiders going where I want them to go.

The easiest way to do this, though , is by means of the Robots Exclusion code in the HTML for each page. You should use that on pages such as your Disclaimer, Privacy Policy and About page, and also on pages with a good amount of duplication such as pages where products are sorted by name, price, application and so on with a different page for each sorting method. The same for the same page written in different languages and duplicates where only the keyword is changed. All of these can get you in trouble and you should use the Robots.txt exclusion or a specific exclusion for each page involved.

Summary

Advanced SEO techniques can be used to lead search engine spiders where you want them, and prevent them from being sidetracked by poorly positioned links to other pages on your site. You can use your internal linking strategy to optimize the Page Rang votes for each page in website, and can also prevent some pages receiving a share of your sites page rank.

It is important that Google should be able to spider or list all of your pages, since that can not only dilute your overall PageRank but affect your listing position, but if you have too may low value pages being navigated and indexed by search engines, they may put you on a reduced crawling status. Try not to have lower value pages put on a crawling par with your higher value pages that you want listed higher in the SERPS.

This is just an introduction, and if you visit SEOcious you will find more details of how to calculate your own internal Page Rank points, and how to use various techniques to control how search engine spiders crawl your website.

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This 130-mile curving strip of sand, thrusting far out into the Atlantic Ocean, is a unique combination of magnificent beachfront and four centuries of history.

And while a burgeoning tourist trade has transplanted all of the comforts of “back home” to its sands - up to and including upscale resorts, fancy restaurants and boutiques and, yes, a shopping mall - that feeling of remoteness, of being in a place where wind and wave still have the final word, persists in the salt air.

Beach towns stretch from Corolla and Duck in the north to Kitty Hawk, Kill Devil Hills and Nags Head on Bodie Island. Local laws restrict the height of buildings, and only a few of the larger motels climb as high as five stories. South of Nags Head is the Cape Hatteras National Seashore, 70 miles of undeveloped marsh and beach.

Outdoor activities include swimming, biking, birdwatching, kayaking, canoeing, windsurfing, hiking and golfing. Arts and crafts festivals and boat races are held at the Outer Banks throughout the summerAnd the Outer Banks area has historical significance. The first English settlement, called “Cittie of Ralegh,” was established on Roanoke Island in 1587. The first settlement’s inhabitants disappeared and left little evidence of their existence. The history of the “Lost Colony” is told through exhibits and docu-dramas at the Fort Raleigh National Historic Site and Roanoke Island Festival Park, both on Manteo Island.

The site of the Wright brothers’ first powered flight is in present-day Kill Devil Hills. Visitors can climb Big Kill Devil Hill and learn about the Wright brothers and their efforts to build the first airplane at the Wright Brothers National Monument The site of the first powered airplane flight in 1903 offers a replica of the plane and other exhibits, including a reconstruction of the Wrights’ camp. The Wright Memorial Shaft crowns Big Kill Devil Hill, a 90-foot dune of once-shifting sand that has been stabilized with grass. The 60-foot pylon, constructed of gray granite from Mount Airy, North Carolina, honors the Wright Brothers and marks the site of the hundreds of glider flights that preceded the first powered flight.

Jockey’s Ridge is home to the highest sand dune on the East Coast. It is located at Milepost 12 on US 158 Bypass.Activities include hang-gliding, hiking, playing in the sand and enjoying the view from the ridge.

Located on the north end of Hatteras Island, Pea Island Refuge stretches 12 miles from Oregon Inlet to Rodanthe. Named for the wild pea vine that grows here in abundance, the refuge encompasses 6,000 acres of land and 25,700 acres of the Pamlico Sound. More than 265 species of birds, such as Canada and snow geese, tundra swan, heron, egret and more than 25 species of duck, pass through during fall and spring migrations. The refuge has several roadside platforms from which to watch birds and other wildlife. There is a hiking trail and beach access.

Fort Raleigh National Historic Site 1401 National Park Drive Manteo, NC 27954 Open daily except Christmas 9 a.m.-5 p.m. with extended hours during the summer Reconstructions, exhibits and live drama tell the story of the first English settlement attempted in America. Elizabethan Gardens, created by the Garden Club of North Carolina as a memorial to the first colonists and as an example of the gardens that graced the estates of the wealthy backers of the colony.The park is located on Route 64, three miles north of Manteo.

The North Carolina Aquarium on Roanoke Island reopened in spring 2000 following a two-year expansion project.

At approximately 68,000 square feet, the aquarium is twice its former size and features hundreds of animals found in North Carolina’s diverse aquatic environments.

The centerpiece of the expanded aquarium is the 285,000-gallon ocean tank, which houses the recreated skeletal remains of the USS Monitor shipwreck. Large sharks, schooling fishes and sea turtles combine to make this exhibit spectacular. The aquarium is situated on 14 acres of property overlooking the Croatan Sound. Outside is a nature trail, shoreline boardwalk with observation decks and mounted telescopes, and an excavation area where visitors can dig for fossilized shark’s teeth. The aquarium is located on Airport Road, three miles north of Manteo, off US 64, adjacent to the Dare County Regional Airport.

This from someone who enjoys being able to share in our national Heritage!! For more information go to; http://rcbenterpriz.com/travel

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